Address Point Privacy Policy

1. Introduction

Welcome to Address Point Properties (“we,” “our,” or “us”). We are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website www.approperties.ae and use our services.

Address Point Properties operates as a real estate company in the United Arab Emirates, and we comply with applicable data protection laws and regulations, including the UAE Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data.

2. Information We Collect

2.1 Personal Information

We may collect the following types of personal information from you:

    • Identity Information: Full name, date of birth, nationality, Emirates ID or passport details

    • Contact Information: Email address, telephone number, mobile number, physical address, mailing address

    • Professional Information: Occupation, employer details, business information

    • Financial Information: Income details, credit information, payment information (when applicable)

    • Property Preferences: Desired property type, location preferences, budget range, property requirements

    • Communication Records: Records of correspondence, inquiries, feedback, and support requests

    • Marketing Preferences: Your preferences regarding marketing communications

2.2 Information Collected Automatically

When you visit our website, we automatically collect certain information, including:

    • Technical Data: IP address, browser type and version, operating system, device information

    • Usage Data: Pages visited, time spent on pages, click patterns, navigation paths

    • Location Data: General geographic location based on IP address

    • Cookies and Similar Technologies: Information collected through cookies, web beacons, and similar tracking technologies

2.3 Information from Third Parties

We may receive information about you from third parties, including:

    • Real estate portals and listing services

    • Social media platforms (if you interact with us through social media)

    • Credit reference agencies and fraud prevention agencies

    • Marketing and analytics service providers

    • Public databases and government authorities

3. How We Use Your Information

We use your personal information for the following purposes:

3.1 Service Provision

    • To provide real estate services, including property search, viewing arrangements, marketing, and transaction facilitation

    • To respond to your inquiries and communicate with you about properties

    • To create and manage your account on our platform

    • To process and complete real estate transactions

    • To provide property valuations and market analysis

3.2 Business Operations

    • To maintain and improve our website and services

    • To conduct marketing, market research, and analytics

    • To manage our business operations and internal record-keeping

    • To enforce our terms and conditions

3.3 Marketing and Communications

    • To send you marketing communications about our services, properties, and promotions (with your consent)

    • To provide you with personalized property recommendations

    • To send you newsletters, market updates, and real estate insights

    • To conduct customer satisfaction surveys

3.4 Legal and Security

    • To comply with legal obligations and regulatory requirements

    • To prevent fraud, unauthorized activities, and security breaches

    • To protect our rights, property, and safety, and those of our clients and third parties

    • To resolve disputes and enforce agreements

4. Legal Basis for Processing

We process your personal information based on the following legal grounds:

    • Consent: Where you have given explicit consent for specific processing activities

    • Contract Performance: Where processing is necessary to fulfill our contractual obligations to you

    • Legal Obligations: Where we must process your data to comply with legal requirements

    • Legitimate Interests: Where processing is necessary for our legitimate business interests, provided your rights and freedoms are not overridden

5. Information Sharing and Disclosure

We may share your personal information with the following categories of recipients:

5.1 Service Providers

    • IT service providers and hosting companies

    • Marketing and advertising agencies

    • Payment processors and financial institutions

    • Customer relationship management (CRM) platforms

    • Analytics and data management providers

5.2 Business Partners

    • Property developers and landlords

    • Other real estate brokers and agents

    • Mortgage brokers and financial advisors

    • Property management companies

    • Legal professionals and conveyancers

5.3 Legal and Regulatory Authorities

    • Government authorities and regulatory bodies

    • Law enforcement agencies

    • Courts and dispute resolution bodies

    • Tax authorities

5.4 Corporate Transactions

In the event of a merger, acquisition, reorganization, or sale of assets, your information may be transferred to the relevant third parties involved in such transactions.

Note: We require all third parties to whom we transfer your data to respect the security of your personal information and to treat it in accordance with applicable laws. We only permit them to process your personal data for specified purposes and in accordance with our instructions.

6. International Data Transfers

Your personal information may be transferred to, stored, and processed in countries outside the United Arab Emirates. When we transfer your data internationally, we ensure appropriate safeguards are in place, including:

    • Standard contractual clauses approved by relevant authorities

    • Adequacy decisions recognizing equivalent data protection standards

    • Binding corporate rules for intra-group transfers

    • Other legally approved transfer mechanisms

7. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

    • Encryption of data in transit and at rest

    • Secure socket layer (SSL) technology for data transmission

    • Regular security assessments and vulnerability testing

    • Access controls and authentication mechanisms

    • Employee training on data protection and security

    • Secure backup and disaster recovery procedures

    • Firewall protection and intrusion detection systems

However, please note that no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your personal information, we cannot guarantee absolute security.

8. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Retention periods vary depending on:

    • The nature of the information collected

    • The purpose for which it was collected

    • Legal, regulatory, tax, accounting, or reporting requirements

    • The need to maintain evidence for potential legal claims

When personal information is no longer needed, we will securely delete or anonymize it in accordance with our data retention policy.

9. Your Rights

Under applicable data protection laws, you have the following rights regarding your personal information:

9.1 Right of Access

You have the right to request access to your personal information and receive a copy of the data we hold about you.

9.2 Right to Rectification

You have the right to request correction of inaccurate or incomplete personal information.

9.3 Right to Erasure

You have the right to request deletion of your personal information in certain circumstances, such as when the data is no longer necessary for the purposes for which it was collected.

9.4 Right to Restrict Processing

You have the right to request restriction of processing your personal information in certain situations.

9.5 Right to Data Portability

You have the right to receive your personal information in a structured, commonly used, and machine-readable format and to transmit it to another controller.

9.6 Right to Object

You have the right to object to processing of your personal information for direct marketing purposes or based on legitimate interests.

9.7 Right to Withdraw Consent

Where processing is based on consent, you have the right to withdraw your consent at any time without affecting the lawfulness of processing before withdrawal.

9.8 Right to Lodge a Complaint

You have the right to lodge a complaint with the UAE Data Office or other relevant supervisory authority if you believe your data protection rights have been violated.

To exercise any of these rights, please contact us using the details provided in the “Contact Us” section below.

10. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your browsing experience and analyze website usage.

10.1 Types of Cookies We Use

    • Essential Cookies: Necessary for the website to function properly

    • Performance Cookies: Collect information about how you use our website

    • Functionality Cookies: Remember your preferences and settings

    • Targeting/Advertising Cookies: Deliver relevant advertisements and track campaign effectiveness

10.2 Managing Cookies

You can control and manage cookies through your browser settings. However, disabling certain cookies may affect the functionality of our website. For more information about cookies and how to manage them, please refer to our separate Cookie Policy.

11. Third-Party Links

Our website may contain links to third-party websites, applications, or services that are not operated by us. We are not responsible for the privacy practices of these third parties. We encourage you to review the privacy policies of any third-party sites you visit.

12. Children’s Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have inadvertently collected personal information from a child, we will take steps to delete such information as soon as possible. If you believe we have collected information from a child, please contact us immediately.

13. Marketing Communications

With your consent, we may send you marketing communications about our services, properties, and promotions. You have the right to opt out of receiving marketing communications at any time by:

    • Clicking the “unsubscribe” link in any marketing email

    • Sending a message “STOP” to our official marketing numbers

    • Contacting us directly using the details provided below

    • Updating your communication preferences in your account settings

Please note that even if you opt out of marketing communications, we may still send you non-marketing communications related to your transactions, account, or our ongoing business relationship.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or business operations. When we make changes, we will update the “Last Updated” date at the top of this policy. Significant changes will be communicated through:

    • A prominent notice on our website

    • Email notification to registered users

    • Pop-up notification when you next visit our website

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information. Your continued use of our website after changes are made constitutes your acceptance of the updated Privacy Policy.

15. Consent and Acceptance

By using our website, submitting your personal information through our forms, or engaging with our services, you:

    • Acknowledge that you have read and understood this Privacy Policy

    • Consent to the collection, use, and disclosure of your personal information as described herein

    • Agree to our Terms and Conditions

    • Confirm that you are at least 18 years of age or have parental/guardian consent

If you do not agree with this Privacy Policy or our Terms and Conditions, you must immediately cease using our website and services.

16. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Address Point Properties

Website: www.approperties.ae

Email: privacy@approperties.ae

Address: البطين, غرب 10, 0 : – مبنى مجموعة الشرق والغرب العالمية – شركة الشخص الواحد ذم م

We will respond to all requests within 30 days of receipt. For urgent matters concerning data security or privacy breaches, please mark your communication as “URGENT – PRIVACY MATTER.”

17. Governing Law and Jurisdiction

This Privacy Policy and any disputes arising from it shall be governed by and construed in accordance with the laws of the United Arab Emirates. Any disputes shall be subject to the exclusive jurisdiction of the courts of Dubai, UAE.

Acknowledgment: By continuing to use www.approperties.ae, you acknowledge that you have read this Privacy Policy in its entirety and agree to be bound by its terms and conditions.